Attribution
Optimize campaigns with Marketing Attribution
10 articles
What is multi-touch attribution?
Types of attribution models and attribution windowsExplore Lifesight's suite of attribution models & windows tailored for precision marketing.
Choosing the right attribution modelDelve into the critical task of pinpointing the most fitting attribution framework for your business and objective
Getting started with AttributionLearn everything you need to get started with Attribution.
Setting up UTMs for accurate attributionUse the recommended UTMs for accurate attribution data
Channel Reports
Purchases
Customer Journey
Conversions Tab
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