The Overview Dashboard provides a quick summary of your ad performance across multiple channel. It encompasses both revenue and non-revenue metrics that are fundamental to your business operations.

The date selection tool offers predefined time periods and the flexibility to define a custom period. Select the desired timeframe for data display. By default, the data is showcased for the previous seven days. Utilize the calendar to establish your preferred timeframe.

This filter allows you to specify the type of attribution data you wish to view. Dig deep into different attribution models here.

An attribution window is the number of days between when a person viewed or clicked your ad and subsequently took action.

We measure ad actions based on clicks and views your ad:

Metric - -The Overview dashboard displays the metrics you select by aggregating the touchpoint data, cost data, and event data from various sources.

Below are the metrics available on the Channels dashboard.

Revenue KPIs

Non-revenue KPIs

For the detailed definitions of the available metrics, refer to the Report Metric user guide.

The Channel Breakdown chart provides a comprehensive view of ad channel performance at a granular level, allowing for drill-down analysis into smaller, more specific subsets.

This detailed look enables you to identify the strengths and weaknesses of your various channels and ad campaigns, making it easier to pinpoint winners and losers.