Channel Reports
Apoorva Wate avatar
Written by Apoorva Wate
Updated over a week ago

The Channel Dashboard offers a comprehensive overview, presenting an immediate view of your key performance indicators (KPIs) and critical performance metrics. It encompasses both revenue and non-revenue metrics that are fundamental to your business operations.

Upon accessing the Channels dashboard, ensure that your display settings are correctly adjusted to reflect the appropriate time frame, attribution model, and attribution window.

Attribution Period: The date selection tool offers predefined time periods and the flexibility to define a custom period. Select the desired timeframe for data display. By default, the data is showcased for the previous seven days. Utilize the calendar to establish your preferred timeframe.

Attribution Model: This filter allows you to specify the type of attribution data you wish to view. Dig deep into different attribution models here. The options available include:

  1. First-Touch

  2. Last-Touch

  3. Multi-Touch (Linear)

  4. U-Shaped

  5. Time Decay

Attribution Window: You can choose from

  1. 1 day

  2. 2 days

  3. 7 days

  4. 14 days

  5. 28 days

  6. Lifetime

Revenue KPIs

  • Attributed Revenue

  • ROAS

  • AOV

  • Ad CAC

  • Ad Spend

  • NC Revenue


  • NC AOV

  • Ad NCAC

Non-revenue KPIs

  • Visits

  • Impressions

  • CPA (Visits)

  • CPA (Add to Carts)

  • CPA (Form Submits)

  • CPA (Signups)

Channel Performance: This view shows Spend vs Revenue for all available channels (based on UTM tags and connected channels for Spend)

Channel Breakdown: This view shows channel performance (ROAS, CAC, Spend, and Purchase metrics) along with options, filters, and breakdowns into:

  • Campaigns

  • Objectives

  • Ad Groups

  • Ads

Metrics shown include:

  • Clicks

  • Impressions

  • Visits

  • CPA(Visits)

  • Signups

  • CPA( Signups)

  • Form Submits

  • CPA (Form Submits)

  • Add to Carts

  • CPA (Add to Carts)

  • Purchases

  • New Purchases

  • AOV

  • Channel Revenue

  • Lifesight Revenue (As captured by pixel + attribution methodology selected in the filters.)

  • Channel vs Lifesight

  • Channel ROAS

  • Lifesight ROAS (As captured by pixel + attribution methodology selected in the filters)

  • Lifesight NC ROAS (As captured by pixel + attribution methodology selected in the filters)

  • CAC

  • NCAC

  • Spend

ROAS Analysis

ROAS is a marketing metric that measures revenue earned for every dollar you have spent on advertising. The ROAS Analysis chart represents the ad spend, KPI, and ROAS/CPA of each platform in one chart.

The x-axis represents the Return on Ad Spend (ROAS) and y-axis represents Conversion Value (attributed revenue or order) on y-axis. Additionally, the size of each bubble on the chart corresponds to the amount spent on that specific platform: larger bubbles denote greater expenditure.

Blended ROAS (vertical reference dotted line) represents the average of Lifesight ROAS across all sources used in the graph. It's crucial to interpret the positioning of various platforms relative to this line. Platforms situated to the left of the dotted line are underperforming relative to the average. This placement indicates their ROAS is lower than the average, suggesting a less efficient return on advertising spend. Conversely, platforms on the right side of the line are outperforming, with a ROAS higher than the average, denoting a more effective use of advertising budget. This distinction is essential for guiding strategic decisions in advertising resource allocation.

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