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Viewing and Using Customer Event activity
Viewing and Using Customer Event activity
Ayesha Kazi avatar
Written by Ayesha Kazi
Updated over a week ago

You can track the marketing events that your user experienced on your customer’s contact profile. This information is displayed in a single Unified view, which means that you will see it on the customer profile for each individual contact as a timeline.

On the Contact's profiles, you can see what emails and SMS (as individual campaigns and flows) are delivered to the contacts and which of them the contact has engaged with. You can also view how a contact has interacted with your store as soon as any visitor enters their details on your store and becomes a ‘Contact.’ These behavioral activities form a cornerstone of building dynamic segments and enrolling contacts into personalized flows.

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