The role of Segments in Flows

Learn how to use segments and flow triggers to automate targeted messaging for your customers based on their behaviors and attributes.

Apoorva Wate avatar
Written by Apoorva Wate
Updated over a week ago

Segments are a group of customers segregated based on behavioral characteristics and attributes. With such grouping, it becomes easier to personalize messages based on the characteristics of the customers.

Flows are automated sets of messages that get triggered whenever a customer takes a particular action such as cart abandonment, or checkout abandonment, or fulfills certain conditions such as purchasing above $100.

What are the flow triggers for segments?

  1. Enters a segment - Once this trigger is added to the flow, anytime a customer enters a segment, they will receive an automated email

  2. Leaves a segment - Once this trigger is added to the flow, anytime a customer leaves a segment, they will receive an automated email

So how do flows and segments get tied together?

Let’s say you’ve created a segment for VIP customers. Segments are dynamic so anyone who fulfills the condition will fall under it. It gets refreshed once every hour.

When a customer enters a particular segment, say VIP customers upon fulfilling some criteria, we can trigger the automatic flow of messages for them.

An automated flow message could be a discount email or a special offer for your VIP customers. This would help in nurturing them further.

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