Once you have connected your store, Lifesight generates a set of pre-built segments designed specifically for the brand journey. These pre-built segments allow you to initiate key communication flows, ensuring your brand customers have healthy conversational information reaching them consistently.
Once your store data is imported, currently, you will see the following segments set up for your store:
New Customers - Customers who have made a purchase once in the last 30 days.
Returning Customers - Customers who have made more than one and up to 3 times the average order frequency, having placed their last order in the last 30 days.
Loyal Customers - Customers who have made more than 3 and up to 4 times the average order frequency, having placed their last order in the last 30 days.
Champions - Customers who have made up to or more than 5 times the average order frequency, having placed their last order in the last 30 days.
At-Risk New Customers - Customers who have placed just 1 order over a period ranging 3 times the average time between orders.
At-Risk Returning Customers - Customers who have made more than 1 and up to 3 times the average order frequency, in a period before 3 times the average time between orders.
At-Risk Loyal Customers - Customers who have made more than 3 and up to 4 times the average order frequency, having placed their last order in a period before 3 times the average time between orders.
At-Risk Champions - Customers who have made up to or more than 5 times the average order frequency, having placed their last order in a period before 3 times the average time between orders.
Hibernating Customers - Customers who have purchased more than once, but not having interacted with the store for a period longer than 6 times the average time between orders.
Hibernating Champions - Customers who have purchased more than 4 times the average order frequency, and have not purchased for a period longer than 6 times the average time between orders.
New Contacts - Profiles that have signed up on the store but not placed an order thus far.
Potential Customers - Contacts that have not placed any orders but have a high affinity to buy (‘M’ products viewed in ‘N’ days). This includes any contacts who have abandoned browse sessions.
Cart Abandoners - Customers who have added items to their cart but have not checked out.
Potential VIP - Customers who have purchased 3 or more times, with an average order value greater than the store average, with a high affinity (‘M’ products viewed in ‘N’ days).
VIP - Customers who have purchased 3 or more times, whose average order value is higher than the store’s average.
At Risk VIP - Customers who have purchased 3 or more times, with an average order value greater than the store average, but have viewed less than ‘M’ products in ‘N’ days.
Lost Customers - Customers who have not engaged with the brand over the last 90 days.