Get real-time reports on all the customer profiles you have on Shopify. With Profiles, you can view how your customers are contributing to your store, their demographics, and more.
Where to find Profiles Report?
To access this report, navigate to Dashboard on the left sidebar under Analytics. Then click on Profiles in the top right corner under Dashboard.
Metrics you can view under Profiles
Total Contacts - Count of store visitors with at least one identifier
Total Customers - Count of contacts with at least one order
Average Revenue per Customer - Average revenue generated per customer
Average Time between Orders - Average time (in days) between two consecutive orders placed
Lifetime Value - Average revenue expected to be generated from a customer during their lifetime
One-time customers - Count of customers who placed their first order in the selected timeframe
Repeat customers - Count of customers who placed two or more orders in the selected timeframe
Repurchase Rate - Percentage of customers who placed two or more orders in the selected timeframe
Customer Retention Rate - Percentage of pre-existing customers who placed an order in the selected timeframe
Distribution of metrics across - New/Returning customer - Number of Customers, Average Order Value, Total Sales, Orders, Ordered Products for New vs Returning customers
Customers by Orders - Number of Customers who placed a given number of orders
Customers by Locations - Distribution of Customers by their geographical location
Profile Status - Distribution of Profiles across Anonymous Profiles and Contacts
Anonymous Profiles - Without any identifier such as email address or phone number
Contacts - With at least one identifier, email address or phone number
Subscription Status by Channel - Distribution of Contacts across communication channels, i.e. Email and SMS
The time period over which the reports can be viewed
The reports can be viewed over a period of 7 days, 30 days, 12 months, and all time.
In case you have any further queries, feel free to write to us at [email protected] and we’ll respond at the earliest.