Segmentation is the process of filtering your customers based on certain conditions (attributes, events etc). You can then save that filtered group of customers into a segment that can then be used for targeting. The segment is a living list of customers that will enter/exit customers from the segment if they meet or don’t meet the segment conditions.

Check out the articles in the Segment collection to understand how you can best use the segment creator to set your marketing campaigns and automations for success.

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