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Getting Started with Lifesight MMM
Getting Started with Lifesight MMM

Learn everything you need to get started with Lifesight MMM. Let's dive in!

Updated over a week ago

Lifesight's MMM onboarding process is meticulously designed to expedite your journey to marketing success through our Marketing Mix Modeling. We aim for seamless integration with your existing marketing operations, ensuring that you and your team can quickly leverage the robust capabilities of our tool. Let's dive into the four stages of your onboarding.

Stage 1: Setting Objectives and Identifying Key KPIs

The journey begins by crystallizing your business objectives and key performance indicators (KPIs). The aim is to have a lucid understanding of the goals you intend to achieve. We assist by initiating a consultative dialogue, focusing on your marketing strategies, revenue metrics, and other crucial data points. This foundational understanding guides the rest of your onboarding process.

Stage 2: Data Compilation and Integration

The lifeblood of any successful MMM initiative is quality data. With Lifesight MMM, you'll integrate information such as revenue metrics, channel-specific spending, and additional categorical variables to formulate data-driven strategies. Get a detailed walkthrough of what data to prepare for Lifesight MMM.

Once you have checked off all the mandatory and optional requirements, start uploading or integrating your data and proceed to model training.

💡We advise accumulating at least a year's worth of data at daily or weekly granularity—though weekly is preferable for increased accuracy.

Stage 3: Model Construction and Calibration

Upon submission and mapping of your data, closely monitor the model's accuracy. If the performance doesn't meet your expectations, it's back to the drawing board. Revisit Stage 2, where you'll fine-tune your dataset by adding new contextual or organic variables, recalibrating input, or tweaking hyperparameter settings for better performance.

Stage 4: Initial Recommendations and Analysis

Having arrived at a model that meets your accuracy criteria, it's now time to dissect its initial findings. Examine these insights carefully, as they will serve as the bedrock for future data-driven marketing strategies.

This four-stage onboarding process ensures that your team can quickly realize the full benefits of Lifesight's MMM+ platform. It's a collaborative journey, and we are here to support you at every turn.

If you have any further queries, please write to us at [email protected] and we'll get back to you at the earliest.

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