To begin creating a model:
Click on the “Create Model” button on the MMM page.
You can create a model either by uploading your MMM data in a csv or by using integrated data in a spreadsheet.
To upload your custom dataset, select the option labeled "Upload your data." Either click on "click to upload" or drag and drop the file into the designated area.
Name the model and click "Next" to proceed.
If you have uploaded a custom MMM dataset, map the schema by associating your input data with Lifesight's data types. If you are using integrated data, this step is unnecessary.
Select the column containing the date.
Select the column containing the KPI you want to measure and map it to the metric intended to serve as your business outcome data (KPI).
Define the marketing spending and contextual variables. You can also add impressions and clicks from paid and organic campaigns.
You can also enable additional variables, like Holidays and Seasons, that may affect your business outcome
Click on ‘Create Model’ to proceed.
Once the model training is completed, the status changes from “Training in Progress” to “Success”. It takes about 30 minutes to an hour, in general, for the platform to prepare the model. You will also see a confidence level, which indicates model accuracy from 0 to 100% once the model is generated.
If you have any further queries, please write to us at [email protected] and we'll get back to you at the earliest.