Marketing Mix Modeling
Optimize and allocate marketing budgets with MMM
11 articles
Overview of Marketing Mix Modeling (MMM)
Getting Started with Lifesight MMMLearn everything you need to get started with Lifesight MMM. Let's dive in!
Preparing data for Lifesight’s Marketing Mix ModelingLearn how to prepare your data for setting up Marketing Mix Model
Creating a ModelLean how you can create your first Marketing Mix Model!
MMM OverviewUnderstand different reports and metrics from the MMM Dashboard
Budget OptimizerLearn how to allocate optimized budgets with Budget Optimizer powered by Marketing Mix Modeling
Integrating MMM data using Supermetrics with Google SheetsLearn how to setup Supermetrics data integration with Google sheets using the extension
MMM Insights
Refreshing and Recalibrating the MMM Model
Model Tab
Validation Tab