Go to Lifesight
English
;
English
Go to Lifesight
English
;
English
All Collections
Marketing Mix Modeling
Marketing Mix Modeling
Optimize and allocate marketing budgets with MMM
By Ayesha
1 author
7 articles
Overview of Marketing Mix Modeling (MMM)
Getting Started with Lifesight MMM
Preparing data for Lifesight’s Marketing Mix Modeling
Creating a Model
Reports in the MMM Dashboard
Budget Optimizer
Integrating MMM data using Supermetrics with Google Sheets