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Refreshing and Recalibrating the MMM Model
Refreshing and Recalibrating the MMM Model
Updated over a week ago

Lifesight allows you to update your model with new data, for more accurate results

To perform a manual refresh:

  1. Click the ‘Refresh’ button next to the relevant model on the Marketing Mix Models page.

  2. Upload a CSV file with refreshed data that matches the column structure of the original file and contains additional rows.

  3. Click on ‘Finish’

Upon initiating a refresh, the model status will change to 'Refresh in Progress' and later to 'Refresh Success' within 5–10 minutes. The 'last refreshed' column will also be updated to reflect the most recent refresh date. Note that models can be refreshed multiple times as needed.

You can also configure the refresh frequency on the ‘Configure your model’ page during model creation.

To perform a manual reconfiguration:

  1. Navigate to the model you want to Reconfigure from the MMM page

  2. Click the ‘Reconfigure’ button on the top right corner.

  3. Enter the model name, utilizing the results with which you wish to configure the model,

  4. Click on ‘Finish’

If you have any further queries, please write to us at [email protected] and we'll get back to you at the earliest.

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