Overview
TikTok is a popular social media app that allows users to create, watch, and share 15-second videos shot on mobile devices or webcams. TikTok integration aims to improve advertising outcomes by using the power of a popular social media platform, TikTok. It enables enhanced campaign targeting, personalization, and optimized advertising returns. The key features of the integration include:
Custom Audience Sync: Segments can be pushed as a custom audience to the TikTok ad platform. This approach enhances targeting and retargeting efforts, ensuring ads reach the most relevant audience.
Data Integration: The integration allows seamless transfer of data (historical spend, clicks, impressions, etc.) to the attribution and MMM modules. This process is crucial for tracking and analyzing the effectiveness of advertising campaigns and also for creating integrated MMM models.
Campaign Performance Insights: Users have the advantage of accessing their TikTok Ads campaign performance data directly within the Attribution dashboard. This feature provides valuable insights and analytics, making it easier to measure the success of campaigns and make data-driven decisions.
Synching Conversion Events: Lifesight also allows advertisers to share their website conversion events with TikTok via TikTok Conversions API. Check out the step-by-step integration guide here.
Use Cases
Expand advertising reach on TikTok
By seamlessly synchronizing audience data from Lifesight to TikTok Ads, you can create targeted advertising campaigns that reach a more relevant audience and increase brand exposure on the platform.
Enhance campaign targeting and personalization
You can create custom audience segments based on demographics, user behavior, or preferences captured in Lifesight and deliver personalized ad experiences to these specific segments. This will increase engagement, drive conversion, and maximize campaign effectiveness.
Optimize advertising ROI through data-driven insights
By analyzing the performance data of TikTok Ads in Lifesight Attribution and MMM, you can make data-driven decisions to optimize your campaigns, allocate budgets effectively, and achieve a higher return on investment.
Integrating TikTok on your workspace
Navigate to the Integrations tab in the left-hand menu bar.
In the search field, type in "Tiktok" to locate the integration.
Click on the Tiktok tile and click on the "Connect" button to begin the integration process.
You will be redirected to log into your Tiktok account and will be prompted to allow access to certain scopes. Click on confirm to authorize.
Once you have successfully logged in, the integration status will change to ‘partial’ on the Integration page.
Select an ad account you want to use with the workspace. (Currently, it is not possible to change the selection without the Lifesight support team’s intervention.)
The status will get changed to ‘Active’ and the ad data from the designated account will be available in the Attribution dashboard for unified reporting.
If you have any further queries, please write to us at [email protected] and we'll get back to you at the earliest.