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Integrating with Amazon Ads
Updated over a week ago

Overview -

Lifesight and Amazon Ads integration aims to improve advertising outcomes by enabling enhanced campaign targeting, personalization, and optimized advertising returns. The key features of the integration include -

  • Data Integration: The integration allows seamless transfer of data (historical spend, clicks, impressions, etc.) to the attribution and MMM modules. This process is crucial for tracking and analyzing the effectiveness of advertising campaigns and also for creating integrated MMM models.

  • Campaign Performance Insights: Users have the advantage of accessing their Amazon Ads campaign performance data directly within the Attribution dashboard. This feature provides valuable insights and analytics, making it easier to measure the success of campaigns and make data-driven decisions.

Use Case

Optimize advertising ROI through data-driven insights

  • By analyzing the campaign performance data of Amazon Ads in Lifesight Attribution and MMM, you can make data-driven decisions to optimize your campaigns, allocate budgets effectively, and achieve a higher return on investment.

Integrating Amazon Ads on your workspace

  1. Navigate to the Integrations tab in the left-hand menu bar.

  2. In the search field, type in "Amazon Ads" to locate the integration for this application.

  3. Click on the Amazon Ads tile and click "Connect" button to begin the integration process.

  4. You will be redirected to log into your Amazon account and allow access to certain scopes.

  5. Once you have successfully logged in, the status of the integration will change to ‘partial’ on the Integration page.

  6. Click on the ‘Amazon Ads’ tile and select the account you want to use with the workspace. (Currently, it is not possible to change the selection without the Lifesight support team’s intervention.)

  7. You will be re-directed to the integration settings page and the status will update to 'Active'.

  8. Click on the Amazon ad integration tile to view the synchronized data.

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