Elements in the SMS Campaign Builder

Learn the different elements of the SMS campaign builder.

Apoorva from Lifesight avatar
Written by Apoorva from Lifesight
Updated over a week ago

Engage places emphasis on creating engaging, text-based messages with a few custom links. The campaign builder comes with a native text field, where you can type out the text that you’re looking to include and add merge tags to set up personalization.

Composing a Campaign

On Engage, each SMS is composed of 160 characters. At the bottom of the text box, you can see how many characters your content is and review how many SMS’s your message constitutes. This helps you draw up a quick assessment of how many credits your campaign may consume.

In case you’re looking to further personalize your messages, use merge tags to add specific, tailored links and identifiers relating to each specific customer, in your campaigns.

If you’re looking to set up SMS campaigns, take a look at our guide on how to schedule and send SMS campaigns.

In case you have any further queries, feel free to write to us at [email protected] and we’ll respond at the earliest.

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