The Review element in the Email Editor, which enables users to embed one or more reviews (currently only from Yotpo) into their email templates, presents a significant benefit for products and brands. This element provides an efficient and convenient way for businesses to showcase customer feedback and improve their email marketing campaigns.
With this review tool, product reviews can be seamlessly integrated into email templates, allowing customers to see firsthand the positive experiences of others who have purchased and used the product. Such social proof has been shown to be a powerful motivator for consumers, as it provides them with confidence and reassurance in their purchasing decisions.
Need of the ”Review" element
Email campaigns that incorporate customer reviews tend to have higher click-through rates and conversion rates.
Emails with product reviews bring in increased sales and higher Average Order Value.
Using customer reviews can also lead to improved customer loyalty and trust in the brand.
Types of Reviews you can access
The Review element on Engage offers the ability to embed three different types of reviews into email templates, including:
Product Reviews: With this option, businesses can showcase reviews specific to a particular product, allowing customers to see feedback from others who have purchased and used the product.
Site Reviews: This type of review allows businesses to present feedback on their overall website or brand, which can be useful for building customer trust and loyalty.
How to use the “Reviews” feature on Engage
To utilize the Review element in the email campaign builder, follow these simple steps:
Login to your account and go to the "Campaigns" tab.
Click "Create New Campaign".
Select your campaign type, select your target segment and then choose your Sender name and email. Click ‘Next’.
Name your email campaign.
In the content tab, select the "Reviews" element.
Choose the type of review you want to include: Product Review or Website Review.
If you are using Product Reviews, you can select multiple reviews using the filter checkbox.
Use various elements like details, layout, formatting options, and general settings to edit your campaign as needed.
Once you are done with all the changes, save your campaign.
You’re ready to send customer-validated communication about your products to your audience!
Setting up ‘Reviews’ in email templates
Login to your account and go to the "Templates" tab.
Select "Emails".
Click "Create New Template".
Name your template.
In the content tab, select the "Reviews" element.
Choose the type of review you want to include: Product Review, Website Review, or Aggregated Product Reviews.
If you are using Product Reviews, you can select multiple reviews using the filter checkbox.
Use various elements like details, layout, formatting options, and general settings to edit your campaign as needed.
Once you are done with all the changes, Save your template.
By following these simple steps, you can easily embed reviews into your email template and take advantage of the benefits that come with using customer feedback in your marketing campaigns.
Emails are currently the most read communication for eCommerce customers. Adding reviews to emails presents a valuable opportunity for businesses to enhance their email marketing campaigns, increase customer engagement, and ultimately drive sales by leveraging the power of social proof!
In case you have any queries, feel free to write to us at [email protected] Our team will get back to you at the earliest.