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Elements of Profile Section: Events
Elements of Profile Section: Events
Apoorva Wate avatar
Written by Apoorva Wate
Updated over a week ago

Events are a powerful way of observing the various behaviors of your customers and understanding how they are interacting with your business. Events are defined as any interaction a customer has with the business through a recognized touchpoint. These could include clicks from ads, page views, email opens, review submitted and so on.

Lifesight captures these events via the native integration with Shopify or via Lifesight Pixel. Each event that is captured also has metadata, which provides pertinent information about the event.

How exactly does this work? Take for instance, shopify identifies and records a 'Started Checkout' event when a customer initiates checkout. Lifesight subsequently accesses and logs this information. Additionally, Shopify periodically provides Lifesight with updates on various aspects, such as the products in the cart, quantity of each item, and the total value of the cart. This data is then stored by Lifesight as a customer event, linked to a specific individual, encompassing comprehensive details of that customer's purchasing behavior.

List of Customer Events: Here’s a list of the customer events you can find on Lifesight:


  1. Fulfilled Order

  2. Abandoned Checkout

  3. Added to Cart

  4. Cancelled Order

  5. Clicked Product Image

  6. Created Checkout

  7. Created Contact

  8. Paid for Order

  9. Partially Fulfilled Order

  10. Partially Refunded Order

  11. Placed Order

  12. Refunded Order

  13. Updated Checkout

  14. Updated Contact

  15. Updated Order

  16. Viewed Cart

  17. Viewed Page

  18. Viewed Product

  19. Viewed Product List


  1. Received Email

  2. Opened Email

  3. Clicked Email

  4. Dropped Email

  5. Bounced Email

  6. Resubscribed to Email Group

  7. Unsubscribed from Email


  1. Received SMS

  2. Clicked SMS

  3. Failed to deliver SMS

  4. Sent SMS

Accessing the Events tab under the profile section:

  1. Login to your account and go to the "Profiles" tab.

  2. Select the profile of the user. You can also manually search for the user.

  3. In user profile section , click on the "Events" tab.

  4. Select the event you want to view,. Click the dropdown and you will be able to view the metadata associated with it.

  5. Yo can also access UTM filter on the Events tab. The filter consists of all the UTM Source, Medium & Campaign values that profile has been up to. This will help you understand what events the profile performed corresponding to a particular campaign/ source/ medium.

Here's what you can do by studying these contact events:

  1. Improved Customer Experience: With updated order and checkout information, businesses can keep their customers informed about their purchases and delivery status, which can improve their overall experience. Similarly, updated contact information ensures that businesses can contact their customers if necessary.

  2. Enhanced Personalization: With data on viewed pages, businesses can gain insights into their customers' interests and preferences, enabling them to provide more personalized recommendations and offers.

  3. Better Marketing Strategies: By analyzing the data from these events, businesses can gain valuable insights into their customers' behaviors, preferences, and needs, allowing them to create more targeted and effective marketing campaigns.

  4. Improved Sales Performance: With information on updated orders and checkouts, businesses can identify patterns in their customers' purchasing behavior and make data-driven decisions to optimize their sales process.

  5. Improved Data Management: By keeping track of these events in a contact profile, businesses can maintain accurate and up-to-date customer data, which can improve their decision-making and overall business performance.

In case you have any further queries, feel free to write to us at [email protected] and we’ll respond at the earliest.

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