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Understanding Flow Blocks
Understanding Flow Blocks

Engage flows consist of trigger, action, and control blocks that allow for customized messaging and behavior based on customer actions.

Ayesha Kazi avatar
Written by Ayesha Kazi
Updated over a week ago

Each flow is designed using a combination of 3 types of blocks

Trigger Block

A trigger defines when your flow is due to start. The trigger block allows you to choose from various filters and attributes related to a store, an order, or a customer to help you set up the initial starting point for your flow.

Action Block

An Action block defines what should happen when your audience fulfills the conditions mentioned right above the action block. The action block allows you to send custom messaging.

Control Block

A Control Block allows you to add custom conditions to direct how the flow behaves, for example, you can add time delays, conditional logic (true or false branching), or set certain events after which certain messages are sent.

Check out our article on flow components to better understand how you can use these blocks.

Looking for more details on what you can do with a flow? Our article on using the flow builder to create or set up a new flow using templates should help you.

In case you have any further queries, feel free to write to us at [email protected] and we’ll respond at the earliest.

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