Anonymous profiles on Lifesight capture the behavior of an unidentified store visitor on your Shopify store. However, there are no readily available means of communication that you can use in order to reach out to these profiles.

Since there are no unique identifiers, Anonymous Profiles on Lifesight are a prompt to showcase how your store visitors behave and the data captured on these profiles can be identified as contacts and utilized in campaigns & flows, by capturing the visitor’s email ID or phone number (Unique Identifiers).

Our article on understanding Contacts on Lifesight should help you turn your Anonymous Profiles into usable Contacts on Lifesight.