AI Writer (Content Generator) in Campaign Builder

Create campaigns with speed and finesse using an in-built AI caption and title generator.

Apoorva Wate avatar
Written by Apoorva Wate
Updated over a week ago

Campaigns are only as powerful as the message contained within them. Make emails super powerful by finding the right variants of titles and CTA’s for email campaigns using Engage’s in-app AI content builder.

The AI text generator capability is available for users building email campaigns and call-to-action text on buttons.

Generate a Heading using AI

Use Smart Headings to create catchy headlines for your emails.

Use smart heading on Engage as outlined here:

  1. Open your email campaign builder.
    See how you can access it for a new campaign here. Setting up a new email template? Here’s how to open the email template builder.

  2. Drag the heading block into an appropriate section. Click the block to enter the content within it.

  3. Enter relevant text and highlight the key message.

  4. Click on the ‘Get Suggestions’ button in the Smart Headings section of the right-hand sidebar.

  5. The AI generator will create a list of headings that you can choose from.

  6. Select the tone of the heading using the dropdown. Choose from options across the following tones for an email message:

    1. Friendly

    2. Luxury

    3. Relaxed

    4. Professional

    5. Bold

    6. Witty

  7. Looking for something different? Click the ‘Refresh’ button to view a new set of regenerated headings.

Generate call-to-action text for Buttons using AI

Add the right CTA to your emails using Smart Buttons

Use smart buttons on Engage as below:

  1. Open your email campaign builder. See how you can access it for a new campaign here. Setting up a new email template? Here’s how to open the email template builder.

  2. Drag the button block into an appropriate section. Click on the button to edit the text on it.

  3. Click on the ‘Get Suggestions’ button in the Smart Buttons section of the right-hand sidebar.

  4. Re-enter the button text if you’re looking to change it. If not click ‘Get Suggestions’ again on the secondary prompt to confirm the text.

  5. Choose from the options listed for an apt CTA.

  6. Select the tone of the heading using the dropdown. Choose from options across the following tones for an email message:

    1. Friendly

    2. Luxury

    3. Relaxed

    4. Professional

    5. Bold

    6. Witty

  7. Looking for something different? Click the ‘Refresh’ button to view a new set of regenerated headings.

Pro tips to get the most out of AI-generated headings and buttons

  1. Create a profile of the person reading your email communication and decide on the tone of the email beforehand. This helps create more uniform messaging throughout the email.

  2. Keep a character limit in mind when using Smart Buttons to ensure your design does not change drastically.


In case you have any further queries, feel free to write to us at [email protected] and we’ll respond at the earliest.

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