Creating custom Merge Tags

Create custom, no-code merge tags to provide personalized references, such as your store's social links or specific in-store pages.

Ayesha Kazi avatar
Written by Ayesha Kazi
Updated over a week ago

A user can create highly personalized messages depending on the audience and their tastes on Engage. Merge tags help you personalize messages and make them more pertinent to each receiver. You can use a host of different tags in your messaging, a list of which you can find here.

However, in case you’re unable to find the right merge tag to address what you’re looking for, you can set up custom merge tags as part of your account settings.

Adding Custom Links as Merge Tags

You can add custom links in your profile that show up as relevant Merge Tags that you can embed within your text and your buttons. To add in custom links:

  1. Head to your ‘Settings’ in the left-hand menu.

  2. Select the ‘Theme’ tab.

  3. Add the relevant social and custom links that you need as merge tags.

  4. Click ‘Save Changes’.

Your custom Merge Tags will now appear in your email/SMS campaign builder.

List of custom Merge Tags

The following Merge Tags can be added/edited to suit your workspace requirements:

  1. Social Links

    1. Twitter

    2. Facebook

    3. LinkedIn

    4. Instagram

    5. GitHub

  2. Custom Links

    1. Store

    2. Home

    3. Shop

    4. About Us

    5. Rewards

    6. Privacy Policy

    7. Shipping Policy

    8. Terms & Conditions

If you have any further queries, please write to us at [email protected] and we'll get back to you at the earliest.

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