When setting up an SMS campaign, checking up on the elements and links becomes crucial for providing a smooth customer experience.
The elements you should check before sending an SMS message are:
Merge tags - Name, product name, discount code, and more
Links - Make sure the links you embedded in the SMS work fine, They should not be broken or incorrect, or it will result in a lost sale opportunity for your brand
Message content - Re-read your message content and make sure it’s easily understandable, readable, and does not contain derogatory text.
Once all your elements work alright, you are good to go with reaching your customers where they are, seamlessly.
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