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Understanding a customer profile
Understanding a customer profile

Lifesight's customer profile section categorizes users as anonymous or contacts, based on their identifying information.

Ayesha Kazi avatar
Written by Ayesha Kazi
Updated over a week ago

A customer profile on Lifesight is an insight into a contact’s behavior with your store. Under this section, Lifesight imports your customer data from Shopify and sorts the profiles basis the degrees of information available such as the customer’s stage in the buyer journey and their purchase behavior on your store.

Lifesight classifies your store visitors and customers under 2 sections, namely:

  1. Anonymous Profiles are anonymous ID holders who do not have any unique identifiers associated with the profile such as email ID, phone number, etc.

  2. Contacts are profiles with one or more unique identifiers, who have consented to receive email and SMS messages

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